Monday morning message : to Lincoln Life fieldmen

Dr. Louis A. Warren, 4S

Dir. Lincoln :<at'l Life Foundation 71

Tfra/ 60S* jt sT*s/,ssr yr sfs #&Saf,
/' j*w /Ass ***£//•* u?//sr*ss -/*-?**■ i'a set?

Lincoln Cabin Display (complete)
Placards only (per set)

$2,00
.75

Lincoln Hands Display

Placards alone (per set).

$2.50
.50

FEBRUARY IS LINCOLN MONTH

HP HIS Message describes unusual
■*■ opportunities which you, the Lin-
coln representative, can use to secure
publicity, make contacts, and be of
service to your community this Feb-
ruary.

There are five basic activities which
you can fit into your Lincoln month
program.

1. Secure newspaper and radio
publicity.

2. Use Lincoln displays.

3. Work with the schools.

4. Contact program chairmen.

5. Cement your regular contacts.

NEWSPAPERS AND RADIO

Not only are newspaper editors and
radio station program directors good
people to know; they work with media
that reach large numbers of people in
your community. This year we have a
new tool* to help you contact your
local newspaper or radio station. Your
new aid is a compilation of interest-
ing, unusual facts about Abraham
Lincoln. This can be used in many
ways. It is tailor-made for the feature
editor or program director who w7ants
to present some little-known facts
about Lincoln on February 12. Here
is another interesting possibility.

Some papers feature local columnists
who present unusual facts about in-
teresting people in the community.
Perhaps you can qualify as a sub-
ject for one of these columnists since
you can be presented as the man who
provided the little-known facts about
Lincoln. Perhaps the columnist would
even mention that you will be glad
to give Lincoln pamphlets, Gettysburg
Address facsimiles, portraits and so
forth to those who contact you.

In addition to this compilation
sheet, you have readily available
much other Lincoln material — four
Lincoln speeches, fifteen Lincoln leaf-

Can be ordered from Agency-Supply. No cost.

THAT GOVERNMENT OF THE l

S\ THb PEOPLE, FOR THF. PEOPLE,

SHALL NOT PERISH I!--».1 THE t.ARTH "

YOUR NAME

\ ' ~**^m

* *

"^

THLTRLE INSTITUTIONS Wl ENJOI HAVI

DEVELOPED THE POD.IK> ->.n IMPROVED

FHE CONDITION OF OL'R PEOPLE BEYOND

ANY EXAMPLE IN THE AHuLE WORLD

Sf&*. .'J—. * ... ^r_-

• YOUR. NAME ■

Ml 1ST GOVERNMENTS HAVE BEEN BASED
PRACTICALLY. ON THE DENIAL Of
THE EQUAL RIGHTS OF MEN- 01 RS
BEUAN BY AFFIRMING THOSE RIGHTS

• YOUR NAME ■

I ( AN.NOT. If tiU WOI LI. ,11
BLIND TO THE SI(.N> OP THE TIMES
I il(. OF VOL1 .a C A L .1 AND
ENLAR'.tl' CONSIDERATION OF THEM

YOUR. NAME

The Patriotic Placards. Set of four 50*

Lincoln at Gettysburg Display

5(ty

lets, many authoritative booklets and
a Lincoln questionnaire listing an-
swers to 100 questions most often
asked about Lincoln. Even more im-
portant, you can secure direct from
the Lincoln Foundation authoritative
answers to many unusual Lincoln
questions. Dr. Warren has Lincoln
information catalogued in more than
3500 subject classifications and is
ready to help you establish yourself
as the center of Lincoln information
in your community.

LINCOLN DISPLAYS

Pictured in this Message are six
Lincoln displays which have proved
to be highly effective in securing
publicity. They vary in size and style
and can be adapted to a wide variety
of uses. They can be placed in:

1. Store windows, large and small.

2. Lobbies of office buildings,

banks, hotels, theaters, large
restaurants, and post offices.

3. Booths at fairs, merchandising
shows, etc.

4. Book or picture sections of de-
partment stores.

5. Public libraries, universities,
business colleges, schools, public
buildings, lodge rooms, and
clubs.

6. Private and public museums.

Note: Space for your own imprint is pro-
vided with each display. You can arrange
to have this taken care of locally.

Lincoln Cabin Display

This exhibit which reproduces in
miniature the Lincoln birthplace farm
is a real attention-getter. The cabin
and fence are made from wood cut
on the original Lincoln farm, near
Hodgenville, Kentucky. The red earth
which accompanies the display also
comes from Lincoln's birthplace. De-

signed for a space approximately
40" x 50", the exhibit comes to you
complete with descriptive placards
with space for your imprint.

The International Citizen Display

With world problems dominating
the news pages and television and
radio news programs, this display is
particularly appropriate now. It re-
produces four portraits of Lincoln
as interpreted by foreign artists who
present Lincoln with the racial char-
acteristics of the various countries.
The display also carries the full-color
portrait of Lincoln under which is
space for your imprint. Overall size,
16" x 40".

Lincoln Hands Display

The hands that guide the nation
were important in Civil War days.
And they still are today! The Hands
Display reproduces an arresting head-
ing built around this idea, and fea-
tures life-size replicas of Lincoln's
hands molded in bronze-finish com-
position material. A descriptive card
with space for your imprint and a
card reproducing a poem about Lin-
coln's hands are included in the ex-
hibit.

Patriotic Placards

Lincoln's declarations about our
form of government are especially
pertinent now. The patriotic placards
feature, in addition to Lincoln's por-
trait, four timeless, thought-provok-
ing statements. Printed in red, white
and blue on heavy cardboard 14" x 20"
with easel backs and space for your
imprint.

International Lincoln Display 50<

Lincoln Head Display $3.00

The Lincoln Head Display

This striking exhibit, suitable for
walls or windows, features an im-
pressive Lincoln head reproduced
from the original life mask by Leon-
ard Yolk. It is mounted on walnut
stained plywood. The background
hoard, IS" \ oil" contains explanatory
copy and space for your imprint.

Lincoln at Gettysburg Display

Here in Lincoln's own handwriting
is his immortal Gettysburg address.

Also featured is the Company's fam-
ous charcoal drawing, "Lincoln at
Gettysburg," by M. Leone Bracker.
Reproduced in two colors, it measures
28" x 42" , yet this entire exhibit,
equipped with a demountable steel
easel, comes to you in a mailing tube.
The display will stand by itself 01'
hang on a wall. Room for your im-
print at the bottom. Supplementing
this display, you could make avail-
able either the facsimile Gettysburg
Address or the pamphlet, "Little

Known Facts About the Gettysburg

Address," ( Form 28l).r>).

THE SCHOOLS

Many Lincoln representatives have
successfully promoted Lincoln essay
contests and Gettysburg Address reci-
tation contests in the schools. These
contests, which can be held every
year, afford excellent opportunities
for making desirable contacts. Lin-
coln items such as books, busts, and
bookends make desirable prizes for

1 Rebeck books ends

2 Lincoln letter opener,
Lincoln paper weight

3 Head by Yolk

4 Lincoln head bank

5 New playing cards

6 French book ends

7 Bust by Yolk

8 Pyraglass Lincoln plaque
with base

9 Six-book library

in Bearded bust bv Bastiani

the winners, and Gettysburg Address
facsimiles are welcomed by each pupil
taking- part. Also available are mimeo-
graphed copies of a school playlet
which you can sponsor. It is entitled
"Why Lincoln Grew A Beard." In
working with the schools you not only
contact teachers who, themselves, are
good life insurance prospects, but the
door is also opened for you to contact
the children's families.

Mimeographed copies of the play-
let as well as instruction sheets for
sponsoring an essay contest may be
ordered with the enclosed requisition.

PROGRAM CHAIRxMEN

Luncheon clubs, business colleges,
women's clubs, veterans organiza-
tions, schools, and churches — among
others — will be arranging Lincoln
programs in February. You can make
valuable contacts while helping the
program chairmen prepare for these
events. Or you can gain considerable
prestige and publicity by delivering
such a talk yourself. You have avail-
able four Lincoln speeches suitable
for delivery before general audiences.
The titles are: "Lincoln's Early Voca-
tions," "Lincoln the Prairie Lawyer,"
"Lincoln the Patriot," and "Abraham
Lincoln, Commander-in-Chief."

At these meetings you could also
distribute some inexpensive but
highly-valued Lincoln mementos: The

Lincoln paper weight.

facsimile Gettysburg Address, the
famous Bixby letter in Lincoln's hand-
writing, the small black and white
Brady photographs (Form 1966). Lin-
coln leaflets (15 subiects). Lincoln
booklets, or a full-color Lincoln por-
trait (3 sizes). This is the finest color
picture of Lincoln available, and since
LNL owns the original T. Hamilton
Crawford portrait, these reproduc-
tions are available only through you.

YOUR REGULAR CONTACTS

In addition to the leaflets, pictures,
booklets, etc. already described, there
are many other Lincoln items you can
use in your regular contacts in Feb-
ruary and throughout the year. A

Lincoln book with your card enclosed
makes a dignified, appropriate gift
which keeps your association with
Lincoln National Life before your
clients. Some Lincoln representatives
have found it worth while to present
a small Lincoln library to a school,
club, or valued contact. A six-book
Lincoln library is available and the
total cost is only $5.00. Some of the
more popular Lincoln items are shown
in this Message. Two of these, the
full-color Pyraglass Lincoln plaque
and the beautiful new Lincoln paper
weight are particularly appropriate
for home or office. The paper weight,
reproduced on this page, features a
bronze Lincoln medallion molded in
transparent plastic with a black base.
And remember that Lincoln banks,
bridge and gin rummy score pads
and book matches take on added value
in February because they feature the
Lincoln identification. Your clients
will appreciate them now, more than
ever.

To make the most of your
cpportunities will require plan-
ning and preparation, so make
your Lincoln month plans early.
Place your order for material as
soon as possible, using the en-
closed Lincoln material order
blank.

MONDAY MORNING MESSAGE

January 1, 1951

No. 1152